The Rise of the ‘Woke Economy’ and Its Impact on Consumer Behavior | 820 AM WBAP News Radio

WBAP News Radio broadcasting in Dallas/Fort Worth asked Scott Baradell to come on the air for an interview on 6.25.24. ️ Unmute this video.

Scott is an expert on branding and trust. He is our CEO at Idea Grove, a full service marketing company that has been helping companies and organizations tell their story for the past two decades.

He’s the author of Trust Signals: Brand Building in a Post-Truth World:

#scottbaradell #ideagrove #wokeeconomy #antiwoke