Last year, Bud Light faced a backlash to a promotional campaign that included a partnership with transgender influencer Dylan Mulvaney.
The campaign, which aimed to celebrate diversity and inclusion, unexpectedly sparked controversy among some of Bud Light’s customers.
Bud Light has spent big bucks trying to turn things around. Why isn’t it working? What can the beermaker do to win back fans?
FOX News Radio asked Scott Baradell to come on the air for a live interview with KURV McAllen, Texas on 5/24/24 to give his thoughts on this. Scott is an expert on branding and trust. He heads up Idea Grove, a full service marketing company that has been helping companies and organizations tell their story for the past two decades.
He’s the author of Trust Signals: Brand Building in a Post-Truth World: