Many colleges are trying to thread the needle on these protests and are trapped in a no-win situation.
What’s the best way to maintain trust when there’s chaos on campus?
Scott Baradell is an expert on branding and trust. He heads up Idea Grove, a full service marketing company that has been helping companies and organizations tell their story for the past two decades.
He’s the author of Trust Signals: Brand Building in a Post-Truth World: