Rebranding Struggles: How Hard Is It To Change A Stadium’s Name? | Scott Baradell

KTRH News Radio broadcasting in Houston, Texas asked Scott Baradell to come on the air for an interview on 11.19.24. ️ Unmute this video.

Scott Baradell is an expert on branding and trust. He heads up Idea Grove, a full service marketing company that has been helping companies and organizations tell their story for the past two decades.

He’s the author of Trust Signals: Brand Building in a Post-Truth World:
https://www.amazon.com/Trust-Signals-…