The Power of Rebranding: How a Name Change Can Reshape Perception – WBAP News Radio broadcasting in the DFW metroplex asked Scott Baradell, CEO of Idea Grove, to come on the air for an interview on 1.23.25 to give his insights on this. ️ Unmute video.
Scott Baradell is an expert on branding and trust. He heads up Idea Grove, a full service marketing company that has been helping companies and organizations tell their story for the past two decades.
He’s the author of Trust Signals: Brand Building in a Post-Truth World:
https://www.amazon.com/Trust-Signals-…