Backyard Chickens: A Money-Saving Trend Or Just A Fad? – WOWK CBS News broadcasting in Charleston, West Virginia asked Scott Baradell, CEO of Idea Grove, to come on the air for an interview to give his insights on this. He shared how Google searches for terms like "Temu chicken coops" have increased dramatically as budget-conscious consumers have purchased chicken coops from Temu to save money on eggs.
Scott Baradell is an expert on branding and trust. He heads up Idea Grove, a full service marketing company that has been helping companies and organizations tell their story for the past two decades.
He’s the author of Trust Signals: Brand Building in a Post-Truth World:
https://www.amazon.com/Trust-Signals-…